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Modernising Wholesale Reporting with Microsoft Fabric

Client: Irish FMCG Wholesaler

The Problem

The business relied on standard **Microsoft Dynamics 365 Business Central reports and Excel-based analysis for operational and commercial reporting.

This created several challenges:

  • Limited visibility across the business — particularly when combining ERP and EPOS data
  • Heavy manual effort to extract and reconcile data from multiple sources
  • Inconsistent reporting across departments due to disconnected datasets
  • Difficulty analysing sales performance at a granular level (product, store, time)
  • No scalable platform to support growing data volumes and reporting needs

As a result, reporting was time-consuming, fragmented, and lacked the depth required for effective decision-making.

The Solution

Cre8 Analytics designed and delivered a full end-to-end modern data platform using Microsoft Fabric, from initial architecture through to final delivery.

The solution included:

  • Automated ingestion of data from Business Central into Fabric
  • Integration and blending of high-volume EPOS data with ERP data
  • A structured Bronze / Silver / Gold architecture to standardise and refine data
  • A curated Gold layer optimised for reporting and analytics
  • A centralised Power BI semantic model delivering a single version of the truth
  • Interactive dashboards enabling real-time commercial and operational insights
  • Scalable design to support future growth and additional data sources

This replaced manual, disconnected processes with a fully governed and automated analytics platform.

The Outcome

  • 📉 Significant reduction in manual data preparation and reconciliation
  • ⚡ Faster access to insights — from hours/days to near real-time
  • 📊 Unified view of ERP and EPOS data, enabling deeper analysis
  • 📦 Improved visibility into product performance, sales trends, and customer behaviour
  • 🔄 Scalable data platform capable of supporting ongoing business growth

The Value

The organisation transitioned from fragmented reporting to a fully integrated, data-driven analytics environment.

Teams now have:

  • A single, trusted view of business performance across all data sources
  • The ability to analyse sales and operations at a much deeper level
  • Immediate access to insights that support faster, more informed decisions

This has enabled improved commercial performance, better stock and sales management, and a strong foundation for future data and AI initiatives.

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